Digital Marketing enables you to connect and communicate with your clients and potential clients on a level not previously possible with traditional marketing practices. A sound digital marketing strategy empowers you to streamline your campaign to your target audience and focus on the right target client at a fraction of the cost.
Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) is the process of improving a website’s technical configuration, content relevancy, and link popularity so that its pages are easier to find, more relevant, more popular in response to user search queries, and hence rank higher in search engines.
On-Page SEO | Off-Page SEO | Technical SEO | Local SEO
Web Analytics (Google Analytics)
Google Analytics enables companies to examine data across web and app platforms to comprehend the entire user journey. The information can assist businesses to better understand their clients, evaluating their advertising efforts, personalise content, develop content strategies, and improve their marketing efforts.
Audience | Acquisition | Behaviour | Conversion
Social Media Marketing
Social media marketing is the use of social media platforms by businesses to interact with customers to build brands, increase sales, and drive website traffic. Your social media marketing efforts need to be backed by a sound strategy otherwise it will be unlikely that you will reach your goals or your target audience. Confidence Marketing creates strategic social media campaigns to help businesses realise their social media marketing goals.
Social Media Networks | Bookmarking Websites | Media Sharing Websites | Microblogging Platforms | Social Review Sites | Community Blogs
Pay-per-click (PPC) is an internet advertising technique that pays a publisher when an ad is clicked, and it is used to generate visitors to websites. Pay-per-click advertising is frequently connected with top-tier search engines. It’s also known as CPC and is mostly given by search engines and social media platforms. Confidence Marketing develops and administers pay-per-click (PPC) programs that increase traffic to your website and turn visitors into buyers.
Search Ads | Display Ads | Remarketing Ads | Video Ads | Shopping Ads |
Paid Social Ads
Email marketing is a form of marketing and communication that makes your database of customers aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases, drive engagement and increase revenue.
Email Newsletters | Acquisition Email | Retention Emails | Promotional Emails
Short messaging service (SMS) marketing is a type of marketing in which businesses utilise text messages to marketing promotional offers to clients. Furthermore, 70% of customers believe that SMS marketing is an effective approach to get their attention. Your business will be more likely to see interaction and receive a reaction if you communicate with clients the way they want you to. SMS marketing is extremely inexpensive and simple to implement.
Promotional Deals & Discounts | SMS Coupons | Text-To-Win Competitions | Flash Sales | Loyalty programs | Alerts & Notifications